Background

Arc’teryx wanted a microsite to convey key features of their new Alpha SV Jacket.

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Solution

We split the microsite into two key sections – the first, that told the story of an avid climber in extreme conditions in Scotland, and the second diving into the details of the features. With links between the two. I used colours to differentiate the sections (light for the Scotland story, and dark for the jacket features), with a gradiented-scroll-jacking experience to transition between them.

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