Background

Foundations was started by Answer by Rutgers and Cardea Services, in hopes of revolutionizing the way sex ed is taught in the United States.

Notes

Lead designer on branding, web UX, web UI. Designed while at Pound & Grain

User Experience

Branding + Website

Teaching sex ed can be an awkward task. We wanted to make the experience seem more approachable by using bright colourful and welcoming imagery, while also keeping the branding and typography professional.

When approaching the branding Рwe wanted to use a shape to show the multiple layers of education the teachers would receive. The shape can also be seen as a three-dimensional cube Рa nod to the concept that Foundations will provide the building blocks and a strong base of knowledge.

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