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Arc'teryx

For the Alpha SV Jacket lookbook, it was imperative to show how well the jacket stood up to a variety of harsh conditions.

We needed users to feel immersed in the conditions the climbers faced in Scotland. By providing an immersive web experience for users, we were able to tell the story in a more interactive way.

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Agency: Pound & Grain
Creative Director: Graham MacInnes
Year: 2017
Client: Arc'teryx
Role: UX/UI