To showcase our new Thinkingbox swag, we held a photoshoot with four Vancouver-based models. My goal with the shoot was to showcase the swag without falling into a classic 'shopify visual' of front/back shots. We wanted to inject more personality into each shot, and so we set out to weave in more odd-posing and creativity into the stills.
My role included assisting with model sourcing & selection, pre-production (shot list, etc), creative concept & mood-boarding, makeup concept direction, and overall on-set creative direction.
Genesis Robotic's project 'Live Drive' would greatly improve today's robots. To show the various possibilities that Live Drive technology would enable, a unique animated sequence was designed. Seamlessly triggered by the user on scroll, it shows the staggering possibilities.